Just record these steps for possible uses in the future.
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Check the favicon of the website
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Check the title and meta data: add description and keywords
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Performance test, get the maximum concurrent access the website can bear
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Database security check
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Database backup configuration
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Web server backup
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Cache images, java script and css files.
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Use gzip to compress web pages.
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Use a dedicate domain name and server for images and other static files.
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Customize your 404 not found page
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Write the robots.txt file
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Write the sitemap.xml file
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Use optipng to compress png and gif files
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Use jpegoptim to compress jpeg files
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Use Google’s Chrome and PageSpeed plugin to optimize website’s speed
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Use Google’s Webmaster Tools to find dead links and other errors in your pages.